Excellent. Taps right in to the new age sentiments of many, then rips away the curtain, revealing the man at the levers. We need these kinds of PSAs to nudge the culture.
My reservation is that this approach seems to dis-empower people, by reenforcing the threat of shadowy charlatans, while failing to offer any concrete way that people can defend themselves. In America, people need to feel they can have a sense of control over their lives. Ads like this one are necessary, but not sufficient to empower people to action.