03
Jan 20
0

Episode 030: Andrea Childress–Women in IT and Information Security Leadership

Category:EDUCAUSE,Higher Education,Information Security,introversion,Introverted Leadership,Leadchange,Leadership,Podcast

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Episode 030 Show Notes: Andrea Childress

Introduction

Andrea Childress and Ben Woelk discuss women in IT and Information Security leadership in Higher Education, her Women in Security panel presentation at the EDUCAUSE Security Professionals Conference, and strategies for overcoming the leadership gender gap. Note: Andrea is now UNK Chief Information Officer and University of Nebraska Assistant Vice President for Information Technology Services .

Key concepts

The percentage of women in IT is around 14%; even lower in leadership roles
Mentoring is a key success factor
Men and women may have unconscious biases around the appropriate roles of women in the workplace
Diverse teams achieve superior results
There are parallels between the importance of women and introverts in understanding and identifying their strengths
Sharing leadership stories and being role models are key to helping address gender diversity
Leaders (male and female) can advocate for diversity, equity, and inclusion

Quotable

In design thinking, outcomes are going to be very much influenced by the people who are doing the thinking around the design and the priorities are going to reflect the people who are in the room. @benwoelk

When hiring someone, it’s natural for you to want to relate to someone who looks like you, but you have to realize that you really need someone with whatever skills for gaps that you might have.@achildressa

If you have a room full of white men coming up with an application–building an application, it’s going to be very different than if you have a room with ethnic diversity and gender diversity. It will look different. It will be different and it will actually be better. @achildressa

I think people–every single one of us–has to be intentional about diversity, equity, and inclusion, and making sure people feel welcome regardless of where you are or what team they’re on, and that’s–to me that’s being a nice person.@achildressa

Women role models in IT and information security leadership can help diversity by increasing awareness of career opportunities available.

Getting diverse candidates in the door in IT and Cybersecurity isn’t enough. They must be made to feel welcome.

But one of the ways to change that narrative is to say, “Girls are technical, too. Girls can be technical, too. And there’s a lot of us out there that that have been or can be.” And so it’s just realizing that it is a stereotype and helping people understand that diversity means bringing in differences–people that are different than you–so that you can come up with a better solution.

Resources or Products Mentioned in this Episode

University of Nebraska-Kearney
Rochester Institute of Technology
EDUCAUSE
EDUCAUSE Security Professionals Conference
Women Advance IT Leadership Conference
Sheryl Sandberg, Lean In: Women, Work, and the Will to Lead
Katey Kay and Claire Shipman, The Confidence Code: The Science and Art of Self-Assurance—What Women Should Know
HBR Women at Work podcast
Coaching for Leaders podcast
CodeGirl movie

Transcript

Ben: Joining us today is Andrea Childress. Andrea is the Executive Director of Cybersecurity, Governance, Risk, and Compliance for the University of Nebraska. The GRC team provides resources and thought leadership around cybersecurity program management policy, risk assessment, compliance awareness, incident response, privacy and legal requirements. Andrea has a background in application development before moving into management and cybersecurity-focused roles. She has presented at the University of Nebraska Women Advance IT Leadership conference and the EDUCAUSE Security Professionals Conference. Andrea has a Bachelor’s degree in Business Administration Management Information Systems and an MBA from the University of Nebraska at Kearney. You can contact Andrea at achildress@nebraska.edu. I encourage our listeners to visit HopefortheIntrovert.com where you’ll find complete show notes including a transcript of today’s conversations.

Ben: Welcome back. Andrea. I’m looking forward to our conversation today. One of the reasons I asked you to be on the podcast was that I attended a panel that you were part of at the 2019 EDUCAUSE Security Professionals Conference on women in leadership. And I know for our listeners who are part of more technical organizations, information technology and information security, it’s certainly not any 50/50 mix of men and women in those workplaces. So I thought it would be informative for all of us to talk about the issues. There’s a reason that you all had that panel at the conference. Why did you have the panel and what specific issues are you trying to address? What is the state of women in information technology, leadership or information security leadership?

Andrea: Yes. Ben, thanks for having me talk about this. So first of all, why did we do that panel? Well, I have to give credit to my coworker Cheryl O’Dell. It was her idea and we wanted to do it at the University of Nebraska. Every fall has a conference called Women Advance IT. And so it’s a pet project of our CIO that diversity, equity and inclusion are important to him. And so this is something that he did in order to change how the state of the world is in terms of IT, at least at the university. So that conference has been going on for four years as of last fall. And my coworker wanted to do this panel. I agreed to do it with her and I recruited another person and then she recruited another person. So we had this four person panel and the four of us would get on Zoom and talk about, “Okay, what questions do we want to ask ourselves?”

Andrea: What do we want to share, what’s going to make this interesting? So we came up with each person just told their story of how they became–basically their leadership journey and how they got to work in security. And then we talked about if or how being a woman had affected their career, right? If there had been any problems over the years or if there were any issues. People shared their stories about things that they had encountered coming up in the technology world as a woman. And then we would just open it up to the audience, and we got a lot of good questions. And I think the thing that stuck out to me was that women were–who would come up to us after the panel and talk about, “Oh my gosh! I’m so glad to hear that I’m not the only one that these kinds of things happened to,” or, “Boy! Security sounds really fun.”

Andrea: “I want to know more. I thought you had to be super technical to work in security and you guys are showing me that there’s room for all kinds of people and all kinds of jobs in that area, and it’s super exciting and obviously there’s a lot of opportunity in security because there’s way more problems than there are people to solve them in security today.” To answer your question about what is the state. I think it’s like 14% of people in security are women and leadership is even a smaller number. It’s probably more like 5%. I should look that up–I don’t have it on the tip of my tongue. But it’s pretty sad and I have verified that over the years. When I go to a bigger group meeting, I look around the room and I count, and it’s usually one woman for every eight men, which I don’t know if that percentage works out, but it’s like that everywhere you go.

Andrea: It was my coworker’s idea and so we did the panel and it was pretty successful and we felt really great to be able to speak and to hear positive feedback about it. And so then we decided to repeat it just last month, or I guess I was in May at the EDUCAUSE Security Professionals Conference. And the same thing, we had a lot of great feedback. People thanked us for sharing that personal information because they could identify and they could relate, obviously. And we were also pretty constructive, “Here’s ways that we could try to change this.” And the biggest one is awareness, because a lot of it is so ingrained in people that–men and women–that they don’t even realize it. Then when you point out the things that are issues, “Oh, okay. I’m going to try to make sure I don’t do that anymore.” And it’s that unconscious bias term that you’ve probably heard about before. So that’s how I got around to working in this area and the current state.

Ben: It’s interesting because both of us have gone to that same conference for a number of years. The conference has grown larger. I’m not sure the percentages have changed at all in that, I mean we were up over 800 people, I think this last year.

Andrea: Yeah, I think we were over 900.

Ben: I don’t know that there were a hundred women there or 120. A good number of them are clustered around awareness and training, which is what I do, so I tend to meet more of them probably. But there was also many people that I talked to. They didn’t feel like they belonged. They felt like they were around all of these security geeks who are all talking in this very jargon-laced language, not even realizing it at this point. I do think it’s a mainly unconscious or subconscious bias at this point, but you hear about it with programmers and things like that. Just that the workplaces themselves are just not friendly essentially, or that they’re even inappropriate with some of the language or some of the conversation that goes on.

Ben: That’s some of the challenges. What strategies? You mentioned awareness as part of the strategy on how to address this issue. Could you expand on that a little bit more and what do you think would make the biggest difference? And this is not an easy problem or an easy solution to confront or even figure out what to do with. Because in the 2018 conference, there was a breakout session around this [subject] watching a coding movie (CodeGirl). I don’t remember the name of it, but I will post that on the podcast once I figured out what it really is. But again, you look at your percentage of attendees and there’s some men at the thing. It’s almost–it’s primarily women and with the Women in Computing Leadership panel that you were a part of, for the men who attended, to me it was all of the usual suspects. It was the people I would expect to be there because they’ve shown interest before and they understand the issue. But I don’t know how many new people step into it, or, “I’m not going to go to that. That’s a soft topic. I’m going to go to the technical topics because obviously everything’s going to be solved by technology,” which obviously is not the case. How do you see raising awareness and any specific strategies around that?

Andrea: Well, you’re right, Ben. It is difficult. It’s not an easy thing to change. But when I said before how one of our people in the audience came up and said, “Geez, I thought all the jobs were technical.” And you said yourself, a lot of the people in security and awareness and training are females because there’s that stereotype about females being teachers and boys being the techie dudes in black sweat shirts and chugging Mountain Dew, right? That’s the stereotype. But one of the ways to change that narrative is to say, “Girls are technical, too. Girls can be technical, too. And there’s a lot of us out there that that have been or can be.” And so it’s just realizing that it is a stereotype and helping people understand that diversity means bringing in differences–people that are different than you–so that you can come up with a better solution.

Change the narrative! Girls are technical, too. Girls can be technical, too. And there's a lot of us out there that that have been or can be. Girls not being technical is a stereotype and helping people understand that diversity… Click To Tweet

Andrea: If you have a room full of white men coming up with an application–building an application, it’s going to be very different than if you have a room with ethnic diversity and gender diversity. It will look different. It will be different and it will actually be better. And that’s been proven in studies. Right? I’m not, making that up. But I think a lot of it is that awareness. And so you have to–people have to learn that you’re in charge of hiring someone–it’s natural for you to want to relate to someone who looks like you, but you have to realize that you really need someone with whatever skills for gaps that you might have.

When hiring someone, it's natural for you to want to relate to someone who looks like you, but you have to realize that you really need someone with whatever skills for gaps that you might have. @achildressa Click To Tweet

If you have a room full of white men building an application, it's going to be very different than if you have a room with ethnic diversity and gender diversity. It will look different. It will be different and it will actually be… Click To Tweet

Ben: Right. Another place that some people are finally starting to see these issues is design thinking. I know because there have been articles around it in a couple of different areas. One is around design thinking where your outcomes are going to be very much influenced by the people who are doing the thinking around the design and the priorities are going to reflect the people who are in the room. And again, if it’s all, as you mentioned, if it’s a large group of white males who are doing the design thinking and they’re all a certain Western culture, “Well surprise, surprise.” Their outcome is going to be impacted by that as well.

In design thinking outcomes are going to be very much influenced by the people who are doing the thinking around the design and the priorities are going to reflect the people who are in the room. @benwoelk Click To Tweet

Ben: The other place I’m starting to see the literature around this has to do with artificial intelligence and building programming around that, and all of the AI stuff–which I’m not expert in. But again, you have many white programmers, white male programmers who are working on that. And then it’s, “Well, what is the AI going to reflect?” It’s going to reflect their subconscious or conscious biases. So it’s a problem. It’s not an easily solvable problem. One of the things I’ve seen. I worked at the Rochester Institute of Technology and I typically adjunct teach an Intro to Computing Security class and we have a large program. There are around 250 students who take these intro classes every year. It’s rare that I would ever have more than three female students out of 30 in the class, and not unusual if I have none whatsoever. And that makes me wonder where the problem really needs to be addressed.

Ben: I’m thinking it needs to be addressed back at the high school level or maybe with career counselors or guidance counselors then, so they even understand that there are these opportunities–that there are these career paths and they are not sex-determined career paths. But I’m just trying to think in terms of what do we do at RIT? If we have co-op opportunities in our office, we try to make sure that we have female candidates, but we don’t have many out of the Computing Security department at all. I’m much more successful, again on the communication side, in terms of being able to find a good solid female co-op student who is strong at communication, which is another one of those stereotypes. But I also recognize how poorly most of my male IT students communicate. [Andrea laughing] So in that one, I’m trying to get the best person in that I possibly can. But it does make me wonder where this really needs to be addressed, and whether it’s entrance requirements or whether it’s even awareness that there’s that field or that field is open. I’m not sure. I think it needs to start earlier. I don’t know how to do that, but I think it needs to start earlier, and probably thinking and brainstorming, I can think of ways to do it where you would go into a classroom as an IT manager or security manager and then you’re a role model. So part of it I think is really celebrating the role models and making sure that people are aware of them.

Women role models in IT and information security leadership can help diversity by increasing awareness of career opportunities available. Click To Tweet

Andrea: Yeah, that’s funny, because I’m speaking in a couple of weeks at–I’m just looking at–it’s called the Cyber Gen conference in Omaha and it’s for–I think–middle school-aged girls. And so I’m going to be sharing my leadership journey there as well. And I’m pretty excited about that. I haven’t spoken to that demographic before, so that’ll, that should be fun. I hope. [Laughing] Or maybe even more difficult, I don’t know. But to go back to your question, You’re right. I’ve heard and read a lot that the pipeline is the problem, for females as they grow up and what they are exposed to.

Getting diverse candidates in the door in IT and Cybersecurity isn't enough. They must be made to feel welcome. Click To Tweet

Ben: Well, to be fair, it’s broader than the pipeline because it’s also going to be the the professors and instructors and what biases they have and whether women feel welcome in those classrooms or not too.

Andrea: That’s true. And yeah, that is what I was going to say, is that it’s not just how early you get to people. It has to be done at all levels, right? It has to be done all throughout your grades, your schooling, and your career. I think I shared at the panel in May, that I had heard the Microsoft CEO speak about a month ago. He was here in Nebraska at the University of Nebraska–Lincoln’s 150th celebration. And he shared his story, or he shared a thought about how every year at Microsoft, the class that they hire, the group of people that they hire is more and more diverse every year, but getting them in the door is not enough. You have to then make them feel welcome, and you already said it that way, Ben.

Andrea: And that’s exactly right. So if you think about a security team planning an outing where they’re going to go see the new Star Wars movie, and I’m not really interested in that, so I’m not going to go. I’m not gonna go just to be with my team if it’s not something I really want to do. I wonder what my team would say if I wanted them to go see, Bridget Jones Diary with me or something like that. How many men would come. It’s just things like that. And I just think it’s like the last episode where we talked about being intentional about networking. I think people–every single one of us–has to be intentional about diversity, equity, and inclusion, and making sure people feel welcome regardless of where you are or what team they’re on, and that’s–to me that’s being a nice person.

We have to be intentional about diversity, equity, and inclusion, and making sure people feel welcome regardless of where you are or what team they're on. That's being a nice person. @achildressa Click To Tweet

Ben: Well, something else you referenced the last time we chatted was mentoring, the importance of mentoring. And I think that’s a big piece of this too. And I think men being willing to mentor women and without having harassment problems mixed in with everything else, I think is a big part of it too. I think there may be mentoring is not the right way to work on it, maybe it’s advocates who are supportive of increasing women’s role in IT. Leadership and mentoring I think is a piece of that. But I think the advocate piece is important as well.

Andrea: Yup. I think you’re absolutely right. And you know, one of the things I’ve learned in doing this panel was just people hearing us stand up there and talk just gave them, “Oh my gosh. I feel so much more comfortable about talking about this myself.” And myself as a women–and probably also being an introvert–one of the things that I’ve struggled with is just having confidence, self confidence, being assertive and speaking up in meetings and those kinds of things. And I’ve had to do the same thing in terms of networking where I just make myself do it, practice and practice and practice. And eventually when I fail I realize that I can recover from that. And it’s not a big deal. If you’re not failing, you’re not trying. Right? You’ve heard that before. So, confidence is a super important tool in life. You have to take the risk to get a reward. And if you’re not taking risks, you’re kind of just warming the bench in life. And you’ll have to forgive a sports analogy where we’re talking about women. [Laughing]

Ben: You’re at the University of Nebraska, you’re going to have sports analogies. I went to the University of Florida. There will be sports analogies.

Ben: So any resources that you would recommend maybe they’re books, maybe there are other types of resources that you would recommend for women who want to be or who already are leaders in different information technology or different technical types of fields?

Andrea: Yeah. well, I already mentioned the Women Advance IT conference here at the University of Nebraska this year. So that’s a really great conference now. And there are other ones at other Higher Ed institutions, if that’s your industry that you’re in. And I’m sure there are in all of the industries now. I mean, it’s becoming more and more popular, which is fantastic. In terms of books, everyone’s heard of Sheryl Sandberg’s Lean In and that was probably the first book that I read at some point where I said, “Yeah. Yeah. You know, I identify with this.” And so I of course turned around and bought the book for my two female nieces, and I’m pretty sure they haven’t read it, but they might need it someday. And then a couple of years ago, I learned about a book called the Confidence Code, and I read that book and that for me–was something that just, “Oh, this is normal. The way I feel is normal.” And it’s actually probably more neurological or it’s not just the fact that I’m shy or the fact that I’m insecure. Women are less likely to be assertive than men. And that’s just a fact. So it just helped me realize, “Oh, okay. It’s just a thing, right? It’s just something that I just need to be aware of and I can work on it.” There’s lots of ways to work on that. And there’s lots of podcasts–I’m trying to–I can’t think of one top of my head, but I know that there are some out there. I’ll have come back to those. [laughing] We’ll put them in the show notes.

Ben: But it’s interesting. I think the sharing-the-story part is really important and mainly because–or one of the primary reasons is because–people don’t understand they’re normal. And that’s what I found once I started speaking on introverted leadership as well. I was stunned by the reaction, and how many people embraced it and what a difference it made for them for someone to stand up–even as a white male–someone to stand up as an introvert and a leader and talk about my journey. And that it’s, it’s just incredibly transformative. It’s like the first time you talk to someone who’s read Susan Cain’s Quiet book or something like that. And how different they feel after understanding that things they have thought to be a handicap or something that they believe has held them back, and they understand that, “No, that’s a normal thing.” And also there are strengths and even understanding what those strengths are, I’ve found has made a big difference.

Andrea: Yeah, that’s a great, that’s sort of a great analogy–or it’s not an analogy–but a good parallel in terms of being an introvert or a woman in technology. So, do you think that introvert/extrovert is about 50/50, is that the ratio?

Ben: I think it depends on what you read. And I’m really, I don’t know, it’s not a low number. It’s, you know, 45%, 50%. I don’t know how many people self identify either way. And I think there’s a lot of confusion because there are many people who will equate how shy someone is or if they’re afraid of public speaking and assume that that’s an introverted trait. But that can be either, especially the public speaking part of it. I have plenty of extroverted friends who are terrified of the idea of standing in front of people and talking.

Ben: I do think that what we are seeing is that most leadership is extroverted or are extroverts. And I think a lot of that is coming out of the business schools and the role models that we’re given as leaders and Western culture in general. I don’t believe this transfers across to non-Western cultures in the same way at all. In the few conversations I’ve had with people and what study I’ve done, there’s just very different perspectives on how you get things done and the U.S. and America is just not, we’re not very good at–I think we’re pretty parochial in terms of assuming that, “Well this is the way you do things. Of course it’s the way you do things. It’s the way we do things here.” And I think the lack of travel for people sometimes, and even enmeshed, especially not being enmeshed with other cultures, I think you get different–I think you would get a much broader attitude towards who a leader is, what a leader is, what makes sense in the workplace when you get that exposure.

Andrea: Yeah. That’s a really good insight. Well, I’m not surprised that you’ve had people thank you for doing this podcast because I do think it is valuable and I love to hear the stories myself and everyone’s perspectives. And yeah, so I was asking if it’s 50/50 for sure. I was thinking it probably, I think that what I’ve read is that it is around that ratio, but in the technology industry there’s a lot more introversion than extroversion I think. Yeah. And so it’s a–I don’t know that I’d say it’s a problem, but it’s prevalent in technology, right? We do need to be intentional about doing that and making sure that we’re helping ourselves.

Ben: Yeah. Well I do think it’s a very good thing in terms of a target audience. But yeah, there’s a lot of work that can be done there. And a lot of, enlightenment is one word, which I don’t really like, but a lot of self knowledge and then probably actualization once you realize that, “Oh .yeah. I’m an introvert and I do have strengths and if I want to be a leader, I can be a leader and I can be an effective leader.

Ben: So this has been a great conversation. I’ve been looking forward to this for a while. It’s been fun. So throwing a different question at you to wrap up here, which I’ve started doing to my guests. What is one thing about you that people would be surprised to learn?

Andrea: Oh, Geez. Yeah. Yeah. Like thanks for that sideball–curve ball. Well, as an introvert, one of the crazy things about me is a few years ago, and I don’t do this anymore, but I used to be a Zumba teacher. I went through my first Zumba class in 2012 or something, and I loved it and I’ve always loved to dance. And so I went to my very first class, I said, “Oh my gosh!” I wanted to be the one in the front of that room, picking up the music and showing how to do the moves or whatever. And so I went to the training class and I practiced and I became a teacher, and I got a part-time job where I was teaching it at our YMCA. And when you sit down and you think about that, when you’re a Zumba teacher, you have to exaggerate your movements to get the excitement from your students so that you’re, you’re supposed to be making them have so much fun that they forget they’re exercising, right? And so you have to really clown it up. And as an introvert, I realized how hard that was for me to do at first. But it was so much fun. And when you know, you see the smiles on people’s faces, it was super rewarding and worth it. And it was also very good exercise. So that was–I can’t believe I was ever a Zumba teacher! I had to give it up for work, and because I got hurt. [laughing] It was fun though.

Ben: I would have a hard time maintaining a smile or big smile in front of everyone. That’s great! Andrea, I want to thank you again for being a guest on the podcast. It’s been a great conversation and who knows down the line maybe we’ll find some new things to talk about and record another session.

Andrea: Thanks so much, Ben. It’s been fantastic!

Extras

Women in Security (Not Insecurity) panel at EDUCAUSE Security Professionals Conference 2019

14
Mar 19
1

Episode 016: Roxy Greninger–Culture Consultant and Brightest Part

Category:introversion,Introverted Leadership,introverts,Leadchange,Leadership,Podcast

Podcast: Play in new window | Download

Episode 016 Show Notes: Roxy Greninger

Introduction

Roxy Greninger and Ben Woelk discuss Roxy’s role as a culture consultant and being the brightest part of someone’s day.

LinkedIn
Email
Snapchat roxyloraine

Key concepts

Changing a business culture
Re-engineering content
StrengthsFinder
Being intentional
Being the brightest spot of someone’s day

Quotable

You need to be intentional as an organization to drive your culture. Our purpose of our culture team is to help attract and retain the best and the brightest talent.

“We pass these things on.” And I said, that’s exactly what happens in–in culture, in general. We pass these rules or these norms on to each other because we teach each other. And that’s exactly what happens in an organization.

Our company has laid out values and behaviors that aren’t just words on a wall. They’re not–it’s not a poster in the break room, right? These are things that we live and breathe every day

My “why,” my vision and all that makes me happy–is being the brightest part of someone’s day. And I know that sounds corny, but like–and it’s not a difficult goal to reach–but at the end of the day, if I can look backwards and say I made someone smile today, or I brought some relief to someone, or I helped someone, or, you know “fill in the blank,” that I help influence or positively impact that person in some small way, then I’ve fulfilled my day.

I feel like it’s very important for us to recognize those strengths and leverage them, whether it be for your work or your fulfillment. If you’re missing one of them, you’ll notice it. You’ll not feel that you have that connection or that purpose.

Resources or Products Mentioned in this Episode

Transcript

Ben: Joining us today is Roxy Greninger. Roxy Works for Excellus Blue Cross Blue Shield as a Culture Program Consultant. Roxy describes herself as Texas-born, Oregon-raised, and New York-refined.

Ben: Hi Roxy. I’m so excited you’re joining us today. We’ve had some fascinating and far ranging conversations and I look forward to seeing where we go today.

Ben: So you are a culture program consultant, which sounds like a totally exotic and intriguing role to have in a company. I suspect it’s not quite as exotic as it sounds. Could you tell us a little bit about the cultural program?

Roxy: Sure. There’s a few of us and what’s unique about the three of us with that title is that we are all tasked with varying things–varying projects and various work–which is just great, right? And anytime you have multiple people doing the same role, you should always look to leverage their strengths. And that’s just what our leader has done, but the culture program consultant by design–I think more organizations are finding themselves with some sort of a culture team or culture leader, someone who’s focus is on the culture, and it’s because you need to be intentional as an organization to drive your culture. Our purpose of our culture team is to help attract and retain the best and the brightest talent.

You need to be intentional as an organization to drive your culture. Our purpose of our culture team is to help attract and retain the best and the brightest talent. Roxy Click To Tweet

Roxy: And it’s not just about attracting the talent, because once you get them in the door, they need to stay there. So that’s the retain part, right? So we see a lot of flashy companies, really big companies writing books and kind of paving the industry and they do fun things and you see Ping Pong tournaments, and water slides, and all these really wacky things. And so people think that it’s just a lot of fun and it’s a lot of frivolity–I guess if that’s even a word–frivolousness, and that’s not what it is. It’s really about helping develop people and know themselves and reach the fullest potential. Developing the strategy for the organization, working with the leaders, right, to make sure that they’re setting the example for the rest of the organization and demonstrating the values and behaviors that the organization desires. Right? So for our company, we have a mission, we have a vision just like every other company and we have a strategy to achieve that mission.

Roxy: And one of our strategies is to motivate the workforce. And that’s–that’s my job all day, right, is what needs to be done to motivate the workforce. There’s part of it is a little dance around psychology. It’s important that people feel that they have some control, that they have decision making, and that they’re heard. So our company has laid out values and behaviors that aren’t just words on a wall. They’re not–it’s not a poster in the break room, right? These are things that we live and breathe every day and our culture has changed a lot in the 13 years I’ve been with the organization. It’s really evolved in a positive way. Thirteen years ago I probably honestly only stuck around because the benefits were good, right? Then as the focus, the intention on culture has come full circle, we’ve heard more improvements. People are happier. They’re showing up to work with better ideas. They can be more innovative.

On culture--Company values and behaviors that aren't just words on a wall. They're not a poster in the break room, right? These are things that we live and breathe every day. Roxy Click To Tweet

Roxy: We have a huge focus now on diversity. That’s another department. We work closely with them. But that’s another major piece of it, is every voice needs to be heard–diversity of thought, diversity of your experiences. We all have unique experiences and we have to recognize that. So there’s a whole team that is focused on diversity of our employees and the diversity of thought, so that we can innovate. And yeah, it is–I think of it–it is kind of an exotic title, but it’s very much project management and learning and development, I think that I bring to the team, I do a lot of readings. I love to re-engineer content. Of course, I credit and cite the source, but I like to re-engineer it in a way that the average person can receive it, and they don’t have to spend as much time reading all the books or watching all the videos, which is something that I enjoy doing. So it’s a happy balance.

I love to re-engineer content. Of course, I credit and cite the source, but I like to re-engineer it in a way that the average person can receive it, Roxy Click To Tweet

Ben: And I, and I may or may not be right about this at all, but is the pace of change? You said it had changed a lot in the 13 years. And I’d also mentioned that sounds like an exotic position, but it sounds like–it takes a lot of time for change, usually. Correct?

Roxy: Oh, absolutely! It’s not something you can be impatient about and… I just did a workshop for our college interns over the summer and the way that I explained it is–culture is contagious, so you don’t just wake up one day and decide you’re going to change your culture. And the story that I told them or the, the, the challenge that I asked them during the workshop was I, I had a lab coat on and I, you know, had some colored waters in some beakers and made it look more like a science room. But I asked them, does anyone know why? First of all I did like a poll–Does everyone know that you don’t wear white after Labor Day? And they all at least had heard of it. So that was good. And then I said, does anyone know why you don’t wear white after Labor Day?

Roxy: And nobody knew. And that was kind of surprising because, you know, with the different videos and things that pop up on Facebook, we all kind of know these, these fun little trivia these days. So fortunately for me, no one knew the answer, so I said, “Well, it actually started after the Civil War, when there was all these self-made millionaires popping up everywhere, and the high society ladies of old money decided that they wanted a way to identify the new money so that they could shun them.” And so the story goes that they came up with these fashion rules so that they could spot the new money and shun them. So basically one of the rules was you don’t wear white after Labor Day and they came up with that rule because it’s just normal to wear white in the summer.

Roxy: It’s a lighter color, but they made it a rule. So if you wore a white gown to a Christmas ball or gala, they would snub you. They would shun you. And so I said, “That was almost a 100 or over 100 years ago. How is it that something that was so malicious in nature that was created back then, still a thing now that we embrace and teach our children? And the hands started going up and you know, people were like, oh, because I said, “Who told you?” And they said, my grandmother and my mother, my whoever. And I said, “We pass these things on.” And I said, that’s exactly what happens in–in culture, in general. We pass these rules or these norms on to each other because we teach each other. And that’s exactly what happens in an organization.

We pass these things on. That's exactly what happens in culture, We pass these rules or these norms on to each other because we teach each other. And that's exactly what happens in an organization. Roxy Click To Tweet

Roxy: So when you think you’re helping someone by saying, “Oh, you have to wear–Ladies, you have to wear nylons in our organization.” Well, no! There’s actually no corporate policy that says you have to wear nylons. But this is one of those things that in some areas, the employees here were under the impression that they had to wear nylons with a skirt. And it’s just funny because you have these little pockets where people believe, well, that’s what you have to do. Well, who gets to decide what you have to do? Is it a corporate policy or is it a “that’s what we’ve kind of been doing for awhile?” So yeah, we really just asked the question, “Who gets to decide? Fill in the blank and challenge those norms. So, it could be as little as meeting culture, Do you put an agenda on your meeting invite? It could be different depending on which team you work in and what leader you have or what coworkers you have. So these things don’t change easily. I can’t just wake up one day and say, “Hey organization. We’re all gonna do this.” Sometimes we can. Sometimes things are mandated and we have to do them. But the way that we behave and treat each other and some of these things that we’ve accepted into our norms, are much more difficult to challenge.

Ben: So how would you go about measuring success? How do you? I mean, we’re talking about–some things are overnight things because they’re mandated, but many of these things seem to take a good amount of time. And what do you do trying to determine if your efforts are successful?

Roxy: Yeah! The organization has a survey. We use a vendor that helps us measure, using a survey assessment–measure the feedback from the employees. And we asked the same questions year after year and we gauged the responses. So for that, it’s a numbers answer. Personally, I like to read between the lines and really understand the feedback that’s going along with those numbers, because it’s not about the numbers. It’s about the people, right? So we have the number that’s helpful. But for me it’s–it’s how do I feel? Right? And it’s really hard to get a measure on how do I feel. There could be something going on. If I come to work and I’m working through a frustration with a particular work group, depending on who I come in contact with. It varies from person to person and rightly so. It should.

Roxy: So, yes, the organization does use the assessment, but for me personally in my role, I like to observe and I like to listen and I like to just pay attention, which again, I think is one of those things where introverts just excel at because I can be the one in the room leading the conversation and jumping in and giving feedback, but I can also very easily be the person in the room who’s sitting back and watching the body language and reading between the lines and listening to somebody give an idea and then shut down because maybe their idea was rejected and they didn’t feel that they wanted to really press that idea or share the backup context that would help others see their idea. So, I’m kind of more of the observer and I’m weaving in the development pieces that go along with that.

Ben: Well, that’s awesome. So you mentioned that your strength of being able to listen and I think observe–I mean that is one of the strengths of introverts in general are supposed to be, and clearly, talking about how you’re leveraging that in terms of the culture change work. What else do you believe to be your biggest strengths? So how are you leveraging the StrengthsFinders?

Roxy: I think when I first found out what they were, it was a kind of disbelief. I didn’t quite understand what they were. And then over time, as somebody gave me a little plaque and they were sitting on my shelf, I’m at my desk and over time, as I would see them on a daily basis, and I would look back to what the definitions were, I started to realize that I had tendencies that explained why those were my strengths. So the F and I think by order, the first strength is Strategic. For me, when I come up with ideas or when I give answers to solve problems, it’s not always a fix for today. It’s a longer term fix or it’s something where I’m thinking I’m trying to pull in all the information that I have to make the smartest decision or the decision that’s gonna enter you no longer test of time.

Roxy: For me, the strategic definitely shows up, and sometimes I have to warn people, “Just FYI, I’m strategic. Sorry, if I’m jumping ahead.” And then also Learner and Input are two of my strengths. I’m so Learner. You’ve probably heard me talking about how I love to read. I average a book a week, and I just can’t get enough, right? I love learning new things. I find myself putting myself in awkward, uncomfortable, new positions in order to learn new things. And the Input, I just want to gather as much input as I can about something. And that’s part of the Strategic, a strength, the need there to fill all the input in order to make those decisions, But it’s also part of the Maximizer. So that’s another strength, once I learn all this content and I pull in all this input, I want to be able to maximize it.

I love learning new things. I find myself putting myself in awkward, uncomfortable, new positions in order to learn new things. Roxy Click To Tweet

Roxy: I want to be able to tell everyone about it and help them connect with it. And I just gave away the fifth strength which is Connectedness. And so I do–I see connection in everything and value in everything. And when I have that connection and that value in everything, it’s inspiring, it’s motivating, it’s uplifting. So I try to see the connection or value in every interaction and something–I actually just started this week. A few weeks ago I had recommended to someone I was talking to, to start a gratitude journal, and that’s a popular thing. A lot of people are doing it. I tried it myself and it just–the well kept running dry, right? And it sounds horrible, but it was more of a, at the end of the day make sure you do your gratitude. And I was like, “Oh, I’m thankful for my family.” It was kind of growing repetitive, but this person had a specific need and she was feeling really down, and I said, “Hey, have you tried this?”

Roxy: And so I was thinking about it and I was thinking back to me, back to my “why,” my vision and all that makes me happy–is being the brightest part of someone’s day. And I know that sounds corny, but like–and it’s not a difficult goal to reach–but at the end of the day, if I can look backwards and say I made someone smile today, or I brought some relief to someone, or I helped someone, or, you know “fill in the blank,” that I help influence or positively impact that person in some small way, then I’ve fulfilled my day. Like that’s it, right? So I shifted the journal from Gratitude to “That’s my Purpose.” And if I–and any goal–this is my recommendation to anyone. If you have a goal or something you’re trying to accomplish, if you can dedicate that much time every day towards that goal, you will reach that goal.

My vision and all that makes me happy--is being the brightest part of someone's day. Roxy Click To Tweet

At the end of the day, if I can look backwards and say I made someone smile today, or I brought some relief to someone, that I help influence or positively impact that person in some small way, then I've fulfilled my day. Roxy Click To Tweet

Roxy: And so for me it was, it was just a happy reminder of if you look backwards on your day. You’re going to see that you’re naturally helping. You’re naturally doing these things, bringing some sort of positive light into–anyone, whether it’s personal, family, work, anything–it could be the cashier at the register for all I know, if I just smile and say, Have a good day.” And they perk up. That’s–that’s awesome for me. As I started doing that journal and I found while journaling, the strengths were shining through in those examples again, and I was like, “Whoa! There it is again–those, those strengths.” That connection, finding myself at a place for a reason.

Roxy: Maybe I went to the estate sale and didn’t buy anything. And someone might look at that and say, “Oh, what a waste of time. You went there, you spent the money on the gas, and you didn’t buy anything.” Well, I like to look at the actual connection I had. Someone there was moving a table and nobody was helping her. So I offered to help and she said, “I’m 75 years old. I don’t know what I was thinking by trying to carry this table.” And that was it. That was that little interaction. We put the table in her car and she left, and I heard her telling someone on her way out that, “Oh, that nice young lady. They’re at the end of the line, helped me with the table.” Of course, I don’t know why no one else helped her, but that was it. Like I was meant to be there for that purpose and that was the brightest part of my day. But, I feel like it’s very important for us to recognize those strengths and leverage them, whether it be for your work or your fulfillment. If you’re missing one of them, you’ll notice it. You’ll not feel that you have that connection or that purpose.

It's very important for us to recognize your strengths and leverage them, be it for your work or your fulfillment. If you're missing one of them, you'll notice. You'll not feel that you have that connection or that purpose. Roxy Click To Tweet

Ben: What’s interesting is that you talked about “at the end of the day.” My thoughts immediately leapt to the song in Les Miserables, which talks about “At the end of the day, you’re another day older,” but it’s almost all negative. It’s like there’s nothing. It’s just kinda the end of the day. It talks about “one day less to be living.” It’s not a positive song. But to hear you talking about this, it’s such a different and refreshing way to approach life in terms of you go to an event, you go to something that says an estate sale. You didn’t see anything you wanted to buy, but you found a way to have an impact on someone’s life. And I think that you have a gift there that many of us–it just doesn’t necessarily even occur to us. And “Oh, I went to the sale, I didn’t find anything and somebody was struggling with a table, and I should have helped them with the table” sort of thing, instead of jumping up there and making a difference for someone.

Ben: And I think this idea of being the brightest part of someone’s day is–it’s pretty amazing and it’s pretty humbling when you’re able to do that as well. So I think it’s a very, very cool thing. I’m always struck when I talk with you about how intentional you are in the way you approach these various things. We were talking briefly last week even in terms of ensuring that you’re exposing yourself to musical genres that you don’t really prefer, but you want to understand why other–why they’re popular and why certain songs that people appreciate them and I just find it really interesting because you have this intentionality that I don’t honestly believe that most of us do. I think many of us kind of go through our day and we look back on our day and well, it was another day, but the idea of really not–it’s not–you’re not talking about being the bright spot of one person’s day. You’re talking about being the bright spot of each person that you encounter during the day and it’s such a different credo in a sense of a way to live. Then I think it’s a very positive, obviously a positive example for us.

Extras

Organizational culture is a big deal and can have a direct impact on innovation. I read Daniel Coyle, The Culture Code: the Secrets of Highly Successful Groups earlier this year as part of the Next Big Idea Book Club (10% off subscription). I highly recommend both! Ben

15
May 18
0

Saying, “Yes, and…?” to Leadership Opportunities

Category:Leadchange,Leadership,STC,STC Rochester Tags : leadership Organization Society for Technical Communication STC Rochester

What If?

“Yes, and…?” is the hallmark of improv comedy. It’s also key to our growth as leaders. What if we said, “Yes, and…?” when approached about taking a leadership role in an organization?

For many of us, our first reaction to leadership requests are, “No, because…,” or perhaps, “There’s no way I can do that!” We live in an increasingly fast-paced culture with many opportunities on which to spend our time. Many of us can be quite guarded when considering external commitments. Sometimes being guarded is warranted because of our current level of obligations; sometimes we just have an automatic “No” response. We know what saying “no” provides us: security, peacefulness, free time, and a comfort zone.

Let’s look at what saying, “Yes, and…?” has done for me and what it may do for you.

My “Yes, and…?” Journey

My “Yes, and…?” journey started about 10 years ago when I agreed to be Program Manager for the Rochester Chapter of the Society for Technical Communication. My role was to obtain speakers for educational events and to help set up venues. It was a reasonably small role, and I believed I could do a good job at it.

The following spring the chapter looked for volunteers to fill their election slate. When they asked me what role I was willing to take, I said anything besides Vice President. (The Vice President role includes co-chairing our regional conference and speaking in front of a large group of people. I was not interested. As an introvert, I absolutely did not feel comfortable in that role.)

When the chapter announced the election slate, I was on the ballot–as a VP candidate! Although I didn’t believe I was suited for nor competent to take that role, I didn’t want the embarrassment of withdrawing from the role or admitting I believed it was beyond me. Providentially, the chapter nominations committee saw leadership skills in me that I did not yet see within myself. I did OK in that role. I was partnered with someone who had filled the role the previous year and I was able to act as an “understudy” and not feel as though the weight of the role was too much.

The following year, the dues structure changed in the organization and most all of the current leadership left the organization. (There were other factors–retirements, moves, etc., that also impacted. their decisions.) There was no one more senior than me. I would be the next president. I became the next chapter president. It was a good year, although we had struggles without former leaders to mentor us. I attended my first Leadership Program at the STC Summit Conference in Dallas, met and engaged with other chapter leaders, and began establishing a peer network that has been invaluable to this day.

The Next Step

After my successful year as STC Rochester president, I decided I wanted to help other chapter leaders who might face the same challenge of having no leadership mentors. I joined the Community Affairs Committee and built an outreach program and team to mentor and assist other chapter and SIG (Special Interest Group) leaders. That team made a positive impact. My “Yes, and…?” was agreeing to serve and bringing my vision for a leadership outreach team to fruition.

Today

Fast forward to today. Next week I’ll be installed as the Vice President of the Society for Technical Communication. The following year I will become President. Unlike local chapter elections where 90% of the time candidates run unopposed, this time I had an opponent (who was also a friend). I campaigned actively for the role. I ran for office because that peer network I had become part of through the Summit Leadership Program and the leaders I had helped support, told me they needed me to run because they believed in me. They believed that I would help lead positive and potentially deep changes to the organization that would address our changing demographics and ensure we’d be a viable and influential organization in the future.

“Yes, and…?” and Me

My leadership journey has stretched me in ways I couldn’t have imagined. I’m now comfortable speaking to large groups of people. I’m able to articulate a vision of where I believe the organization needs to go. I’ve learned to build consensus and enroll others in meaningful initiatives.

I love being able to make a difference! Although I was initially tentative and doubted my ability to be a leader, I was willing. I’ve been stretched. It’s not always been comfortable.

I wouldn’t trade the journey for anything.

“Yes, and…?” and You

Please say, “Yes, and…?” when someone (perhaps me) offers you an opportunity to serve!

Will it take you out of your comfort zone? I certainly hope so. We grow through being stretched. We grow through service to others and I believe there’s no higher calling.

Serve where you’re passionate. Make a difference!

24
Jul 16
1

Recruiting Volunteers

Category:Leadchange,Leadership,Lessons Learned,STC,STC Rochester Tags : Best practice leadership Nonprofit organization Organization Society for Technical Communication STC Rochester value proposition

Recruiting Volunteers

Volunteers are the life blood of non-profit organizations. However, recruiting volunteers may be challenging. I had the privilege of presenting with Alice Brzovic, President of the San Diego Chapter of the Society for Technical Communication on a leadership webinar on July 22, 2016. Alice had a number of great ideas around volunteer recruitment, especially in advertising for volunteers. It may seem obvious, but it’s really important that prospects know about the opportunities and that their help is needed. Alice suggested placing a Help Wanted sign on community websites, creating a company page on LinkedIn and posting volunteer opportunities there, and participating in volunteermatch.org. These are great ideas!

Make the Appeal Personal

Many people will ignore a general call for volunteers, assuming that someone else will step up. A personal appeal may be more successful. (Knowing what the prospect is passionate about and making the right volunteer match is ideal.)

Cast a Clear Vision

I believe it is critical for an organization and its leadership to have and cast a clear vision of why the organization exists and what its trying to accomplish. Prospective volunteers want to know what they’re contributing to. An effective leader will share his or her vision and passion and can inspire volunteers.

Phone Script

During the webinar, one of the attendees asked about phone scripts for recruiting volunteers. I’ve created the script below. Please adapt it for your own use, for calls or emails. (Please substitute specific information for the capitalized words.)

Hi PROSPECT NAME,
My name is NAME and I’m the OFFICER OR POSITION for ORGANIZATION. I’d like to talk with you briefly about an opportunity for you to gain leadership skills that can advance your career by helping with OPPORTUNITY.

Here’s what we need your help with!
DESCRIBE OPPORTUNITY. We’re asking for a commitment that won’t exceed NUMBER of hours per TIME PERIOD.

MENTOR NAME will work with you to make sure your questions are answered and to help you be successful. (IF YOU KNOW THE PROSPECT, ADD We believe this opportunity is a good fit for you because REASONS.)

Here’s what you’ll get in return:
1. The opportunity to gain leadership skills
2. An opportunity to build your professional network
3. An opportunity to positively impact fellow practitioners
4. Helping COMMUNITY serve local practitioners
5. Fun
6. Recognition for your participation
7. ADD SPECIFIC BENEFITS

The COMMUNITY serves the PROFESSION community in the greater GEOGRAPHIC OR PRACTICE area. We’re excited about ORGANIZATION and PROFESSION and we’re working on these SPECIFIC FOCUS AREAS this year.

Won’t you come alongside us and help with OPPORTUNITY?

PROVIDE NEXT STEPS

Thank you for your time and willingness to serve.

NAME

Let me know if you find this script helpful.

Alice Brzovic, Tips for Recruiting New Volunteers (pdf) (Slideshare.net)
Ben Woelk, Get On Board: Entraining Volunteers (pdf) (Slideshare.net)

22
Jul 16
0

What Value Does STC Provide to Its Communities?

Category:Infosec Communicator,Leadchange,Leadership,STC,STC Rochester,techcomm Tags : Bureau of Labor Statistics Organization Society for Technical Communication STC Rochester value proposition vision statement

This post is a continuation of the ongoing discussion about the Society for Technical Communication to which I’ve been contributing on Larry Kunz’s excellent Leading Technical Communication blog (https://larrykunz.wordpress.com). Larry recently posted An Agile STC? Much of the discussion has been around what value STC provides to its communities. As I took part in the conversation, I’ve realized that this is a subject I should be writing about as well. Here’s more of the discussion. (Note that I’m actively involved in STC and a former Director.)

I don’t have up-to-date numbers, but roughly 50% of STC members are currently in geographic communities/chapters. The other 50% are not involved locally. That means there are two different membership experiences. When I stepped into the presidency of STC Rochester in 2010, we were very insular and had no information about what was happening at the society level. One of my goals was to reestablish that connection. I blogged extensively about determining our local value proposition at that time (benwoelk.com), primarily about the local level, and we’ve worked hard (and successfully) to provide value to the community. I also wrote about the value of volunteering. (https://benwoelk.com/why-i-value-stc-rochester/). However, I didn’t gain a full picture of what STC itself provides until I had the opportunity to serve at the Society level.

In terms of tangible benefits, STC provides a value calculator (https://www.stc.org/membership/join-or-renew-now/1408-value-calculator).

The tangible benefits are measurable. For me, the primary value is in the intangibles–the things not displayed by the calculator. I’ve always argued that what you gain from an organization can often be directly correlated with what you put into it. I have had so many leadership growth opportunities because I chose to be involved and step forward (and even create new initiatives such as the CAC Outreach Team to directly support community leaders) that the value to me personally has been enormous. Coupled with the professional network and friendships I’ve established, the cost to me has been minimal compared to what I’ve gained.

My experience, both at the local level and the international level, has absolutely transformed me professionally, in skill sets and in developing leadership skills. I attribute much of my growth in leadership skills to “iron sharpening iron”–working with other leaders towards shared goals, mentoring new and emerging leaders, developing a peer network of very smart practitioners who I can go to when I have questions or whom I can assist with answers from time to time.

My question has often been, what do people who are not actively involved as volunteers, at the local or international level, get from their membership?

Some may just want to support a professional organization that represents their profession.

Don’t forget that the STC works at the national and international levels to better the perception and value of techcomm. It was through efforts by STC that the Bureau of Labor Statistics now lists Technical Writer separately from other writers. At face value, that may not appear to have a direct impact on an individual member, but when HR departments benchmark salaries, that new category of Technical Writer makes a difference. STC has also supported Plain Language initiatives. (A good way to get a look at Society-level initiatives is by reviewing https://www.stc.org/images/stories/pdf/stc2015yearinreview3.pdf)

Others may value the access to continuing education opportunities.

When I was on the Board, we revised the strategy and mission of STC (https://www.stc.org/about-stc/the-society/mission-vision). We refocused on proving economic value (BLS info above, for example), but also on providing continuing education opportunities that equip our members to be successful in many fields. A techcomm mindset and the skills we develop around audience analysis and contextualization, much less actual technical skills, serves us well in multiple job roles.

Here are a few of the things STC offers to support its communities:
1. Through the Community Affairs Committee, direct support to chapters, including mentoring of chapter leaders,
2. Specific webinars that are free to chapter/SIG members.
3. Umbrella liability insurance for chapter events when a certificate of insurance is needed.
4. Access to other community leaders.
5. A number of webinars, both live and recorded, that address leadership-related subjects.
6. A shared hosting platform that saves chapters the cost of having their own hosting.

For those of you who find value in STC, what have I missed? For those who don’t find value, what else would you like to see STC offer?

Category Archives: Leadchange

Jan 20

Episode 030 Show Notes: Andrea Childress

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Mar 19

Episode 016 Show Notes: Roxy Greninger

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May 18

What If?

My “Yes, and…?” Journey

The Next Step

Today

“Yes, and…?” and Me

“Yes, and…?” and You

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Jul 16

Recruiting Volunteers

Make the Appeal Personal

Cast a Clear Vision

Phone Script

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Jul 16

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