Society for Technical Communication Summit Conference Leadership Day Presentation, May 15, 2011
Join the discussion on MySTC at http://ow.ly/51WfG
Change is necessary but change is uncomfortable.
We should ignore the past. We should value the past. We should just do it. We should learn from past efforts. Do we dash forward, make our mistakes and sort things out as we go? Do we assess the path forward and move carefully down it? How strong should our sense of urgency be? How fast can and should we move forward? How do we mold individual desires into a shared vision?
We need to attract new members. We want to retain existing members. We have many senior members who have contributed faithfully to STC Rochester. We have new members who may not know our past but who are willing to pour themselves into redefining our organization and positioning ourselves for the future.
I’m trying to find a path that allows us to retain the distinctiveness of what has made us STC Rochester while moving to a model that is sustainable and will foster growth. Part of this path forward includes implementing a marketing strategy. We’ve received our marketing plan from Neil Hair’s RIT Marketing Concepts class. The plan identifies key opportunities and strategies for growth. We’ve set up a subgroup to study the plan and bring forward recommendations to our October council meeting.
Our kickoff meeting is September 21st. We’re inviting prospective members and want to be sure we can articulate why they should join STC. There is a good bit of angst surrounding this.
We need to remember to have fun.