Society for Technical Communication Summit Conference Leadership Day Presentation, May 15, 2011
Join the discussion on MySTC at http://ow.ly/51WfG
Spectrum 2011 – Building Better Solutions: A Skills Symposium
Rochester Chapter, Society for Technical Communication (STC)
You and your colleagues are invited to submit proposals for Spectrum 2011. Spectrum is the annual educational conference of the Rochester Chapter of the Society for Technical Communication (STC).
STC is an international professional organization that seeks to promote education, communication, and shared resources among communications professionals such as instructional designers, writers, web designers, graphic artists, social media developers, and others who deal with technical information.
Spectrum is a regional professional conference and generally draws attendees from New York, Eastern Canada, and surrounding areas. Attendance in past years has normally ranged from 100-180 attendees. This year will be the chapter’s 52nd consecutive Spectrum conference, making it the longest running STC chapter conference. Speakers are selected from local presenters and speakers from around the country who have expertise in subject matter relevant to technical communications professionals, and pertinent to the conference theme.
This year’s conference will be held on April 1st at the Rochester Institute of Technology, in the Center for Integrated Manufacturing Studies (CIMS) located at 111 Lomb Memorial Drive, Rochester, NY 14623-5608.
For more information, visit the STC-Rochester website.
I’ve participated in this conference for a number of years and helped organize it last year. We consistently receive high marks from participants and have been told that the conference is every bit as valuable as the larger international conferences.
Change is necessary but change is uncomfortable.
We should ignore the past. We should value the past. We should just do it. We should learn from past efforts. Do we dash forward, make our mistakes and sort things out as we go? Do we assess the path forward and move carefully down it? How strong should our sense of urgency be? How fast can and should we move forward? How do we mold individual desires into a shared vision?
We need to attract new members. We want to retain existing members. We have many senior members who have contributed faithfully to STC Rochester. We have new members who may not know our past but who are willing to pour themselves into redefining our organization and positioning ourselves for the future.
I’m trying to find a path that allows us to retain the distinctiveness of what has made us STC Rochester while moving to a model that is sustainable and will foster growth. Part of this path forward includes implementing a marketing strategy. We’ve received our marketing plan from Neil Hair’s RIT Marketing Concepts class. The plan identifies key opportunities and strategies for growth. We’ve set up a subgroup to study the plan and bring forward recommendations to our October council meeting.
Our kickoff meeting is September 21st. We’re inviting prospective members and want to be sure we can articulate why they should join STC. There is a good bit of angst surrounding this.
We need to remember to have fun.