Blog Posts

Having Fun with Security Awareness–Phishing

The task of creating a culture of information security awareness in higher education can be a daunting one. You may feel as though your efforts are unnoticed and unrewarded. However, one of the really cool things about working in higher ed is that universities and colleges are often willing to share their best practices and even the materials they've created ...

Writing the Next Chapter

Change is necessary but change is uncomfortable. We should ignore the past. We should value the past. We should just do it. We should learn from past efforts. Do we dash forward, make our mistakes and sort things out as we go? Do we assess the path forward and move carefully down it? How strong should our sense of urgency ...

Why I Value STC Rochester

If you've been following this blog over the last month (Thank you!), you know I've been writing about how our local STC chapter is redefining its value proposition and rethinking how we engage our membership and the community. This blog entry provides a personal view of how STC Rochester is valuable to ME. Benefits--Why I'm in STC Rochester The opportunity ...

Value Proposition or Vision Statement?

Our STC Rochester Council is working with Neil Hair's Marketing Concepts class at the Rochester Institute of Technology to develop a marketing strategy as we seek to redefine our value proposition as an STC chapter. Some members of the council had a status meeting with the Marketing Concepts class team earlier this week. The team is analyzing similar organizations in ...

Determining our Value Proposition

STC Rochester Twitter All of us wear a number of hats. One of my hats is president of the Rochester Chapter of STC (Society for Technical Communication), a professional organization of ~70 members locally. STC has struggled in recent years, with membership declining from ~20,000 worldwide a couple of years ago to ~8000 members today. The decline has been due ...


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