Blog Posts

Why I Value STC Rochester

If you've been following this blog over the last month (Thank you!), you know I've been writing about how our local STC chapter is redefining its value proposition and rethinking how we engage our membership and the community. This blog entry provides a personal view of how STC Rochester is valuable to ME. Benefits--Why I'm in STC Rochester The opportunity ...
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Value Proposition or Vision Statement?

Our STC Rochester Council is working with Neil Hair's Marketing Concepts class at the Rochester Institute of Technology to develop a marketing strategy as we seek to redefine our value proposition as an STC chapter. Some members of the council had a status meeting with the Marketing Concepts class team earlier this week. The team is analyzing similar organizations in ...
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Determining our Value Proposition

STC Rochester Twitter All of us wear a number of hats. One of my hats is president of the Rochester Chapter of STC (Society for Technical Communication), a professional organization of ~70 members locally. STC has struggled in recent years, with membership declining from ~20,000 worldwide a couple of years ago to ~8000 members today. The decline has been due ...
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Higher Ed, Where’s the Mobile Content?

In general, the pace of change far exceeds the ability of any large organization to adapt and adopt, be it a professional organization, an educational institution, or many companies. Mobile content is a good example. Although we've know that the rate of adoption is high, in a recent Chronicle of Higher Education Wired blog posting,  Kelly Truong stated that a ...
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Best Security Awareness Videos for College Students

Each fall, the RIT Information Security Office provides a Digital Self Defense orientation to first year students. The session helps the students understand the information security threats they will face. We also communicate their responsibility for keeping themselves and others safe online. As you might imagine, keeping the attention of these students midway through their orientation week can be challenging ...
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