Category Archives: Leadership

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Why I Want to Serve as a Director for the Society for Technical Communication

Category:Infosec Communicator,Leadchange,Leadership,STC,STC Rochester,techcomm Tags : 

If you’ve visited this site recently, you may have noticed that there’s a menu link to Ben Woelk for STC Director. I was asked by the nominating committee of the Society for Technical Communication to run for a Board position. The Board is the elected leadership of the Society and serves without remuneration. STC is facing significant challenges as the Baby Boomers who built the organization retire and it adapts to the changing priorities of younger generations and I believe I can help position the Society for the future.  If you’d like to hear my position on different challenges facing STC and why I’m running for Director, please listen to my podcast at

Here’s a little background on why I accepted the nomination:

Why I want to serve as a Director

I want to make a difference. The Society for Technical Communication is facing tremendous challenges as it adapts to a culture where volunteerism is waning. I believe my ability to analyze problems and devise solutions, understand customer requirements, and willingness to make tough decisions will serve the Society well.

I believe that the degree of satisfaction we gain from involvement in a professional organization is directly related to the depth of our involvement. One of the most rewarding ways to serve is in leadership. I’ve been able to make a difference in the Rochester chapter as an active leader and as the architect and team lead of the Outreach program of the Community Affairs Committee. Although it’s been challenging, it’s also been incredibly exciting and fulfilling.

I want to be a change agent and help STC reinvent itself to keep pace with a changing profession and society.

Voting in the 2013 Society for Technical Communication (STC) election begins March 11 and ends March 22 at 5 pm ET (10.00 GMT). Visit for details and to learn about the candidates for all positions.

Whether you choose to support me or not, please vote. In the last two Director elections there’s been a 1-2 vote difference between being elected or not.

Thanks for reading this far! If you’re an STC member and would like to pose questions to the candidates, please visit the candidate forum at


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Speaking Schedule, January-June 2013

Category:EDUCAUSE,Information Security,Infosec Communicator,Internet Safety,Leadership,STC,STC Rochester,Summit,techcomm,Uncategorized

English: A Sennheiser Microphone

Speaking Schedule
Updated 1-15-13




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A review of Petrilli, The Introvert’s Guide to Success in Business and Leadership

Category:Infosec Communicator,Introverted Leadership,introverts,Leadchange,Leadership,STC,STC Rochester,techcomm Tags : 

Reading this book as an introverted leader, I’m encouraged to see that Lisa recommends and extends many of the same techniques I’ve found essential. I found that meeting individually with members of my admin council was a key enabler in a successful year. I also appreciated knowing that an introvert can rise to C level leadership.

Lisa refers to not faking it. However, I viewed my leadership  responsibility as a role that had duties and expectations to fulfil. I observed successful leaders and tried to emulate their ability to reach out to others to welcome them and affirm them.

I think the book is best suited for introverts who have been newly thrust into leadership. The section for extraverted leaders on how to lead introverts was also useful.